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Why Investing in Rolex Watches is a Smart Move in 2022

July 14, 2022

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Rolex watches have existed for over 100 years. During that time, they've evolved into one of the most well-known brands in the entire world. They have a prestigious reputation and are among the most luxurious items that you can purchase.

But with prices typically ranging in the four to five-figure range, you might be looking for a way to justify the purchase. But that's just it: buying a Rolex isn't a purchase, it's an investment! In the same way you would invest in shares or something more unusual like wine, a Rolex can be treated as such.

See below for an in-depth guide on why investing in Rolex watches is a smart move for the year 2022 and beyond.

1. Many Investment Options

One of the reasons people like pre-owned watches is the variety of watches you get to choose from. Some are more pristine than others, and some have a history with the marks to show it. Either way, there's a lot to choose from. Not to mention the variety of watches Rolex has produced over the years. They've made most of the dial/bezel colour combinations you can think of, a lot of which have a nickname and maybe even a small-but-devoted following.

The key takeaway from this point is that you have to have an understanding of what you're looking for, make sure you've done your homework and that you know what you're looking at when you come to closing the deal. Are you sure that GMT-Master II BLRO is the perfect watch for you? Make yourself the expert by reading our guides on finding the best luxury watches. Or, make it easy and buy from Watches of Wales, where we allow you to either purchase the watch in one lump sum or place it on a payment plan.

2. Production Vs Demand

For those of you that have ever invested in stocks or bonds, you understand the underlying concept of how to maximise your return: buy when the demand is low, then sell when the demand is high. It's a simplistic rule, but there is a myriad of calculations and statistical models you can use to predict future market behaviour and help yourself out. However, even if you make yourself the world's foremost Excel expert, the underlying buy-low-sell-high rule still applies.

Believe it or not, it's the same concept with Rolex watches, but there are some different factors contributing to the price. The model of the watch plays a considerable role in its demand. One thing to keep your eye on is the production behind certain models. Some watches, such as the stainless steel sports models, are produced in lower quantities, and they have been for some time. That means their price is high, as the demand for them hasn't dropped despite production. With people happy to wait for Rolex to ship them a watch, and then even happier to find someone else will pay double or even triple for that watch, it's almost a no-brainer as to why people invest in Rolex watches.

If you want to get into an exclusive Rolex club, be sure to shop around for limited editions. They come into our store every now and then, and they don't stay long as people understand the value behind the special edition. Unlike other watchmakers, Rolex doesn't fire out special edition models every few months. That super-low production and high demand could prove good for you in the future.

3. Strength of the Brand

Very few brands out there can claim they have the same lasting power as Rolex. What's more impressive is that Rolex has retained its luxurious quality the entire time. They've never changed who they are as a company.

That staying power should be music to your ears as an investor! It's pretty rare that large corporations stick to their guns the way Rolex has. You've seen other companies flip-flop between business strategies, trying to meet the market, please the shareholders and fend off the competition. You've seen how other conglomerates are sued endlessly for their mistreatment of staff and poor business practices. But Rolex? Do you ever hear of things like this? We don't.

Rolex is a household name. Even people that have never owned one understand the value and prestige that comes with it. It's an honour to see one in person and try it on, much less to wear one daily. That's a brand strength that you can't quantify.

4. The Art of Timing

Timing is everything, pun intended (get it? Because we're talking about watches?). Just like any other product out there, the market for Rolex watches varies with time.


While the market for pre-owned Rolex watches isn't particularly volatile (which is good news for you), there are specific periods of euphoria and dysphoria. As an investor, it would be wise to keep an eye on how the market trends. Ideally, you want to invest in Rolex watches around a time of hope (such as the current market) when the demand is rising. That way, you can consider selling in a period of euphoria and get a great return. Also, consider Rolex's release schedule, which is usually within the first few months of the year. Prices for Rolex watches tend to increase around these times.

5. Luxury Like No Other

Enough of the investment talk, let's get straight to the punch here: you should invest in a Rolex because it could very well change your life for the better.

Imagine rolling up to a gala or other event in the finest suit and your Rolex watch glimmering in the light. People will do double-takes when they notice the watch on your wrist. Quite frankly, all the investment benefits are simply a cherry on top. Not much beats getting the chance to wear a Rolex whenever you want to.

Investing in Rolex: Start a Vintage Collection Today

Now that you have seen our guide on why investing in Rolex watches is such a smart move for 2022 and beyond, be sure to use this information to your advantage.

Take the time to read this article for more information on how you can pay for your Rolex with cryptocurrency. To get started, be sure to browse our inventory and call us at 029 2023 3691 with any questions.