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Privacy Policy

Watches of Wales collects personal information from you when you:

  • Purchase a watch from us
  • Sell a watch to us
  • Express interest in buying or selling a watch, or
  • Enroll on our mailing list.

Purchase a watch

We collect your name, address, email address, and telephone number to fulfil your order. We expect the watches we sell to last for many years, and so we keep your information for 5 years so that we can assist you with any after-sales questions. We do not share this information with any third parties.

We do not have access to your payment details – they are processed by our payment provider or finance partner.

Sell a watch

We collect your name, address, email address, telephone number and proof of your identity to process your sale, and for our legitimate interest in having confidence in the provenance of the item you have sold. We will only share this information with the police if they are investigating an alleged crime.

Express interest in buying or selling a watch

We collect your name, email address and telephone number if you complete our contact form or sell your watch form. We rely on your explicit consent to have this information and you can ask to have it deleted at any time.

Enroll on our mailing list

We collect your name and email address to enroll you on our mailing list with your explicit consent. We do not share this information with anyone and you can ask to be removed from the mailing list at any time.

Text marketing

We are using a text messaging platform, which is subject to the following terms and conditions. By opting-in for our text marketing and notifications in, you agree to these terms and conditions.
By entering your phone number in the checkout and initialising a purchase, subscribing via our subscription form or a keyword, you agree that we may send you text notifications (for your order, including abandoned cart reminders) and text marketing offers. You acknowledge that consent is not a condition for any purchase.
Your phone number, name and purchase information will be shared with our SMS platform "SMSBump Inc, an European Union company with office at Sofia, Bulgaria, EU. This data will be used for sending you targeted marketing messages and notifications. Upon sending the text messages, your phone number will be passed to a text messages operator to fulfill their delivery.
If you wish to unsubscribe from receiving text marketing messages and notifications reply with STOP to any mobile message sent from us or use the unsubscribe link we provided you with in any of our messages. You understand and agree that alternative methods of opting out, such as using alternative words or requests will not be accounted as a reasonable means of opting out. Message and data rates may apply.
For any questions please text "HELP" to the number you received the messages from. You can also contact us for more information. If you wish to opt out please follow the procedures above.

Data protection provisions about the application and use of WhatsApp as a means of communication

The controller uses WhatsApp as a means of communication between employees, customers, business partners, shareholders and steakholders. WhatsApp is a widely used application that can be used to chat, make phone calls and send voice messages, among other things. The operating company of the service is WhatsApp Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. We use the WhatsApp marketing tool from the company, based in Vienna, Austria. The purpose of the processing is to handle operational communication.

The legal basis is Art. 6 para. 1 lit. f GDPR. WhatsApp is used to handle communication. WhatsApp stores personal communication data and itself accesses personal data, in particular the phone book of mobile devices, more precisely: all phone numbers of the persons stored in the phone are read out.

The communication processed via WhatsApp, the telephone numbers collected and all other data are or could be transmitted to third parties, in particular Facebook or other companies as well as American or international secret services. If you do not want us to store your phone number in one of our mobile devices and/or communicate with you via WhatsApp, please simply inform us.

In such a case, we would of course use alternative means of communication (e.g. telephone call). Further information and the applicable data protection provisions of WhatsApp can be found at 

Further information about our WhatsApp software can be found on the Chatarmin website.


Your Rights

You may ask us for a copy of, or to correct or delete any information we hold about you. Please contact [email protected] and we will respond as soon as possible.

We take the protection of your personal information seriously and ensure that we hold and process your data securely.

Contacting us

If there are any questions regarding this privacy policy you may contact us using the information below:

Watches of Wales Ltd 
35 Morgan Arcade
CF10 1AF 

Email: [email protected]
Telephone: 029 2023 3691